A pro-Israel group is launching a $500,000 ad campaign to put the squeeze on Ben & Jerry’s parent company over the ice-cream maker’s refusal to peddle its products in Israeli-controlled Palestinian territories.
The organization StandWithUS is posting billboards in North Jersey, including near Unilever’s Englewood Cliffs headquarters there, that say, “Don’t Let Ben & Jerry’s Melt Your Profits,” and “Don’t Let Antisemitism Melt Your Brand.”
Unilever is Ben & Jerry’s parent company, but the ice-cream manufacturer is run by an independent board.
READ COMPLETE STORY AT: NYPOST.COM
